Insights and strategies for delivering smarter, AI-driven search and merchandising experiences.
Modern B2B eCommerce search is about far more than retrieving products. Buyers often need guided workflows that help them evaluate specifications, navigate compatibility requirements, and efficiently identify the right product combinations. This article explores why retrieval is only half the battle and how guided discovery, structured selection, and intentional orchestration are reshaping B2B product discovery.
Hybrid search promises better search experiences, but many teams struggle to adopt it and measure its impact. Learn how FindTuner simplifies hybrid search with built-in support for OpenAI and Gemini and delivers clearer insight into shopper behavior and search performance.
AI-powered search is transforming eCommerce, but relevance alone does not drive business results. Metrics-based boosting ensures search aligns with revenue, inventory, and operational priorities providing the connection that makes AI commercially effective.
In 2025, FindTuner advanced how eCommerce teams turn search into a strategic advantage. From expanded platform support for Elasticsearch and OpenSearch to actionable search insights and AI-driven automation, this year’s highlights reflect a continued focus on giving merchandisers greater visibility, control, and intelligence across the search experience.
In part three of our three-part series, we explore how traditional web analytics tools excel at tracking traffic and high-level behavior, but weren’t built for eCommerce search optimization. FindTuner Insights fills that gap by revealing how shoppers search and navigate, and how merchandising actions shape outcomes.
FindTuner 3.10 provides full support for Elasticsearch and OpenSearch, bringing advanced merchandising, AI-driven optimization, and a new MCP Server for no-code integration. Retailers can now deliver more personalized, engaging, and revenue-focused search experiences on today’s leading search technologies.
