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AI-Assisted Synonym Management for eCommerce Search

Combine the scale of AI with human curation to manage search synonyms and match shopper intent.

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When Shopper Language Doesn’t Match Your Catalog

Shoppers don’t always search using your exact product names, categories, or company-specific terminology. They use their own language, including regional terms, common phrases, or broad descriptions that don’t always map cleanly to your catalog. When those terms aren’t understood, even strong search foundations return incomplete or misleading results. The gap between shopper language and product data leads to missed matches, frustrated shoppers, and lost opportunities.

Take Control of Search Synonyms

FindTuner gives search teams and merchandisers direct control over how search interprets shopper language. Define, refine, and manage synonyms for business-critical terms to help relevant products appear when shoppers use different words.

For broader coverage, use AI to suggest additional synonym relationships across your catalog. Accept, refine, or reject suggestions, combining automation with human judgment to keep synonyms relevant to your products and customers.

Manage search synonyms within your existing Elasticsearch, OpenSearch, or Solr implementation.

Curated Synonyms at Scale with AI Support

Expand synonym coverage as your catalog evolves, combining AI-assisted discovery with the expertise of your search and merchandising teams.

  • Generate synonym suggestions using any AI model
  • Curate and prioritize synonyms for business-critical terms
  • Combine human-curated and AI-suggested synonyms
  • Scale synonym management with full visibility and control
TestimonialS

What Customers Are Saying

Stars FindTuner is faster, more powerful and easier to use than previous tool, meaning Digital Merchants can be more effective and faster in executing their tactics and strategies.
REI
Stars FindTuner empowers our team with easy-to-use tools for tuning relevancy, managing campaigns, and creating customer-centric search and navigation experiences.
Fabory
Stars FindTuner has provided a massive, positive impact on the development of onsite merchandising as an expertise field in the company. Since implementation, click-through rate on product listing pages has increased dramatically.
Migros Fachmarkt AG
Stars Innovent was a terrific partner as we migrated to FindTuner and Solr. The new search platform and tools provide our merchandisers with more control and precision to create a shopper-centric search and navigation experience.
B&H Photo-Video

Connect Shopper Language with the Right Products

See how FindTuner combines AI suggestions with human curation to improve synonym coverage while keeping your team in control.
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