B2B Search Optimization for Spryker
Optimize Spryker search and product discovery with behavioral intelligence, hybrid search, business signals, actionable insights, and control.
Taking Spryker B2B Search Further
B2B buyers need to find the right products across extensive catalogs, technical attributes, and specialized terminology. Some arrive with an exact part number. Others search by product type, application, or specification. Across countries and languages, terminology and buying priorities can vary.
Spryker provides a flexible commerce foundation. FindTuner integrates directly into Spryker’s existing search architecture, adding continuous optimization and business control to help teams improve product discovery, respond to buyer behavior, and align search experiences with the needs of each market.
Add Continuous Optimization to Spryker
FindTuner builds on Spryker’s Elasticsearch or OpenSearch foundation with behavioral intelligence, hybrid retrieval, business signals, and actionable insights. It helps business teams shape search and category experiences while supporting the precision and relevance B2B buyers expect.
FindTuner AutoTune learns from buyer behavior, purchase history, engagement, and business signals to continuously refine product ranking. Teams can intervene when needed to promote priority products, curate results, and respond to changing inventory, demand, and commercial objectives.
Integrate FindTuner with Spryker
FindTuner adds an optimization layer to Spryker search environments using Elasticsearch or OpenSearch. Bring behavioral learning, search merchandising, and actionable insights to your existing commerce architecture while enabling business teams to manage and improve product discovery directly.
AI & Machine Learning for Spryker
FindTuner AutoTune continuously improves search results using buyer behavior, purchase history, engagement, and business signals. Machine learning helps rankings adapt to changing demand and purchasing patterns, reducing manual tuning while keeping business teams in control.
Hybrid Search for B2B Product Discovery
Combine lexical and semantic retrieval to support different ways of searching. Preserve the precision needed for product codes and technical terms while improving discovery when buyers describe a need using different language than the catalog. Preserve accurate facets and the business control needed to shape the overall discovery experience.
Promote Important Products
Give digital teams a user-friendly interface to pin, boost, bury, exclude, and curate products across searches and categories. Adjust product visibility, launch campaigns, and respond to changing priorities without waiting for a development cycle. Move day-to-day tasks from developer-managed configuration into the hands of the people responsible for commercial outcomes.
Optimize by Country and Language
Tailor search and discovery to the markets you serve. Create one strategy for multiple countries and languages, then tailor individual markets where needed. Optimize product rankings, visual navigation, featured products, banners, and other discovery experiences with market-relevant selections and localized messaging.
Target With Precision
Apply optimization and merchandising strategies to the searches, categories, audiences, and contexts where they are most relevant. Use buyer segments, query behavior, navigation context, product attributes, country, language, and other available signals to deliver focused experiences. Where customer or account context is available, use it to support strategies for different buyer groups.
Optimize with Business Signals and Insights
Incorporate revenue, popularity, inventory, availability, and other business signals into product ranking. Use search and buyer analytics to identify underperforming queries, understand engagement, evaluate changes, and prioritize opportunities to improve product discovery and purchasing outcomes.
Quickly Deploy FindTuner for Spryker
FindTuner integrates downstream of Spryker’s Publish & Sync pipeline and works with your existing Elasticsearch or OpenSearch environment through the FindTuner ECO module. This preserves core data pipelines and the transactional database layer while giving business teams powerful search optimization and merchandising control. Our launch services provide the implementation, configuration, development support, education, and knowledge transfer needed to deploy FindTuner successfully.
Frequently Asked Questions
Explore how FindTuner works with Spryker to improve B2B search and discovery, including integration, automated optimization, business-user control, and market-specific experiences.
No. FindTuner integrates with your existing Elasticsearch or OpenSearch environment, adding search and discovery optimization while retaining your search infrastructure and Spryker commerce platform.
FindTuner integrates through the FindTuner ECO module. At runtime, the FindTuner Optimizer processes search requests and results to apply optimization and merchandising strategies. The integration preserves Spryker’s core publishing and synchronization pipelines and transactional database layer.
Yes. FindTuner can optimize category experiences as well as keyword search results. Teams can refine product rankings and facets, introduce visual navigation, and present featured products or messaging relevant to the buyer’s navigation context. This supports buyers who explore a catalog by category, application, or product attributes rather than entering a search term.
Yes. FindTuner can target zero-result searches and apply strategies such as semantic retrieval to surface relevant products that keyword matching may have missed.
Teams can also provide contextual messaging or visual navigation to guide buyers toward useful alternatives. The appropriate response depends on the query and catalog; some exact-product searches should remain empty when the requested item is not in the available assortment.
Yes. Where Spryker supplies relevant account or buyer-group context, FindTuner can use it to target rankings, product selections, navigation, and messaging. A distributor, service technician, and purchasing manager could receive different discovery experiences based on the context available. The integration must preserve existing catalog permissions, account entitlements, and pricing rules.
Yes. Business users can share a strategy across countries and languages, then tailor rankings, product selections, facets, navigation, and messaging for individual markets. Country and language are separate targeting dimensions, supporting different experiences within a country or across countries sharing a language. Existing catalog eligibility and availability rules remain in place.
Yes. The FindTuner Visualizer lets teams test strategies against their product catalog before deploying them to production. Users can examine search results and scoring, test targeting conditions, and assess how strategies affect the discovery experience. This helps teams validate changes and identify unintended effects before making them available to buyers.
Testimonials
What Customers Are Saying
