FindTuner Blog

A conversation which highlights how Migros, one of the largest retailers in Switzerland, is applying machine learning to take customer personalization to the next level by delivering highly targeted and ultra-relevant results – something that conventional search algorithms just can’t do.

Most online retailers recognize the importance of artificial intelligence and machine learning technologies. Whether these companies use AI to maximum effect, however, depends on exactly how they integrate AI into their operations. Leveraging AI to address basic needs isn’t enough on its own to maximize conversion rates and revenue.